For the Copilot launch, we worked alongside Microsoft teams across an entire ecosystem — physical experiences, executive programming, broadcast content and digital storytelling — each one tailored to its format but carrying the same story through. We negotiated a multi-appearance deal with LeVar Burton spanning demand generation, social amplification and an exclusive event appearance; produced a fireside conversation with Vasu Jakkal on the future of generative AI; and built a holographic LeVar Burton to welcome attendees into the Microsoft Security Ignite activation.

Beyond the stage, we designed an exclusive executive experience in Napa, developed motion graphics and CGI for the keynote presentations, and produced the branded signage inside Microsoft's Redmond offices — proof that a launch story holds together across a lot more formats than most people plan for.